Quick Reference Guide For On-page SEO
On-page SEO involves optimizing the various pages on your website to rank higher in Search Engine Results Pages (SERPs). On-page SEO helps you to run successful internet marketing campaigns. According to research done by compete.com, more than 80% of users click on the first-page result on search engines. It is therefore important that you invest time and effort in optimizing your web pages to help them rank higher on Google search engine.
A good SEO strategy will help your website and web pages rank higher in search engine results. Still, some people may not have the time, the expertise or inclination required to dig into this technical field. Hence, it is paramount to employ the services of an SEO expert who has extensive knowledge of on-page SEO to help you develop content that Google’s secret algorithms can capture.
6 Pillars of a Great On-page SEO
1. Fresh Informative & Unique Content
The only reason people will visit your website is if it contains the information they are looking for. You should strive to create unique content that is useful to your users to help you rank higher in search engines. Note that the search engines read your text to check its relevance.
The recent report from Backlinko revealed that the average word count of 1st-page websites are around 1,890 words. (Source: Backlinko, 2016)
Here are three factors to consider when creating content for your website:
i) Use the right keywords
ii) Create informative and engaging articles
iii) Ensure the content is easy to read
2. Page Speed
According to recent research, 47% of your target audience expect your site to load in less than 2 seconds. A website that takes too long to load affects its search engine ranking negatively regardless of how good their content and on-page SEO are. Your aim should be for your site to load faster than your competitors’ websites. According to Google themselves, your page speed does affect your site ranking in Google SERP.
The faster it loads, the more your click-through rate. According to Google’s John Mueller’s Twitter post, he recommended to keep your web page load speed in under 2 to 3 seconds and to use the webpagetest.org tool for measuring your page speed.
3. Mobile Friendliness
The same applies to a site that is not mobile friendly. At least 60% of mobile Google searches today come from a mobile device. Hence, if your website is not mobile friendly, you automatically lose half of potential traffic. Ensure your site is mobile friendly and then consider accelerated mobile page speed. Use the mobile friendly test tool from Google to check if your website is mobile friendly.
In fact, we have been reaching out to our LinkedIn connections to pre-alert them about Google’s Mobile-First indexing so everyone can be proactive & not lose any business with this update rolling out. Having a “mobile friendly” website and having a “fast website page speed” are critical factors in the months ahead when Google’s Mobile-1st index rolling out.
4. Keyword Optimized Content
If you want to rank higher, you need to focus on keyword optimization. An SEO expert has all the necessary knowledge and expertise needed for coding and optimizing the structure of your pages. They will take their time to do an advanced keyword research on the primary keyword or search phrase that users
They will take their time to do an advanced keyword research on the primary keyword or search phrase that users search for in your industry. A top-notch Google SEO expert will also evaluate what type of keywords your competitors are using and how well they are working to help you produce search engine-friendly content.
What you can do to create keyword optimized on-page SEO
- Include a keyword in your image ALT tag
- Include main keyword and other relevant keywords in the copy
- Include the keyword in the first paragraph of your page
5. Use keywords in the title tag of your website
When creating your on-page SEO strategy, it is important to include your main keyword in the meta tags. The most important meta tag is the title tag and meta description of your website.
Always group your pages into categories to make it easier for your users and search engines to locate you.
Including the keyword in the URL structure will enable your page to send a high relevancy signal to search engines helping them to easily assess and understand the relevance of your page to the search query.
6. Flawless User Experience
The final pillar of a great on-page SEO is user experience. Your visitors should be able to find what they are looking for without hustle. Your website should be fast, easy to navigate, and beautifully designed to attract and maintain their attention.
Interlinking pages on your site is a good way to improve the user experience. It helps to keep your users engaged longer. This will also help improve your rankings since Google believes that if users spend longer time on a website, it is an indication of quality.
Linking and referencing your content to other authoritative resources will help improve your ranking. It indicates to Google your desire to help visitors learn more about the subject matter. It also helps Google identify what your page is about.
For new website owners with little information on website optimization, it is advisable that you engage an SEO company to help you gain the advantages of on-page SEO. By so doing, you will be able to improve your ROI, save time, as well as boost your brand recognition.