SEO still works and even becomes more and more critical for the success of a business in the digital era. Though it continually changes its algorithms and requires more attention and work, SEO keeps being relevant, and it pays off the effort.

SEO provides numerous benefits for a small business in Singapore. The main advantages of a good SEO strategy are:

• SEO will help your business to obtain high-quality traffic, unpaid. The traffic is free, and you don’t have to pay for it.
• SEO improves the conversion rate, leading to more sales. A good rank in the search engine will bring more relevant traffic to your business, meaning users that have a real interest in your business and are prone to convert.
• A good SEO strategy will lower your advertising costs. If you rank good in Google, you won’t have to pay as much for PPC campaigns. Also, your advertising costs on Google will be cheaper because you rank high.
• Your brand awareness and trust will increase if you do SEO. A high ranked site will inspire the user’s confidence, but it also appears in the search results of users who didn’t know about you, helping with brand awareness.
• A good SEO strategy will help you improve the user experience and increase the number of satisfied customers, which will bring you numerous benefits in the long run. They will talk about you with friends and family, bringing your business to new customers. They will also come back and buy from you due to the pleasant experience.

The time in which you will be able to see your business rank on Google’s first page depends on various factors, such as your competition, budget, your website age and metrics, level of keyword difficulty and so on.

SEO is a complex process, which needs constant work and is performed by an SEO agency for excellent results. The period in which a website can rank on the first page of the search engine might be between several months and a year, depending on the factors we mentioned above.

For a better understanding, we should take a look at the statistics. You should know that 61% of consumers use the search engine for more information before making a purchase, and 75% rely on the recommendations made by their friends in social media. 

So the battle is close. Consumers nowadays use both platforms before making a purchase. Both marketing strategies are essential, and each one delivers excellent results if done properly and correctly. The search engine optimization will provide for you steady traffic and make sure that you are in the attention of your targeted audience. At the same time, through Social Media, it acts as a brand booster after your customer finds you in the search engine result page. 

You cannot pay Google to rank higher in organic search results. They have algorithms that crawl and scan your website, and depending on the site’s performance according to their algorithms; it will be ranked accordingly.

SEO prices depend on various factors, such as your business goals, the number of search terms (keywords) you are targeting, the agency’s reputation, your SEO competition and so on. You can pay from SGD 1,000 dollars per month to 4 or 5 thousand dollars per month, depending on the SEO service level.

It is worth hiring an SEO consultant due to numerous reasons. He/She has the knowledge and experience to optimize your website better, assuring great results. The expert will save you time, SEO strategies being extremely time-consuming. Also, the SEO expert is up to date will all the changes Google makes in its algorithms and will maintain your plan continuously updated and efficient.

It is best to outsource SEO to an SEO expert for high efficiency and to lower the costs. An SEO expert is already trained, and you don’t have to invest in his training. He has more and broader experience that will help him obtain the best results for your company.