Ecommerce SEO Guide: How To Generate More Traffic Without Ads
Get More Traffic To Your E-commerce Store From Google
Table of Contents
SEO and its Influence on eCommerce
If you are keen to learn more about how eCommerce SEO will flourish your online business, you are at the right place.
This new digital era has revolutionized the way of understanding and doing business around the world by offering the possibility of selling beyond what was traditional before globalization. Now, the Internet has become a tool that encourages the exchange of goods, services, and ideas worldwide.
In Singapore, the creation of online stores by small entrepreneurs has become a prominent method of using the Internet for commerce. Statistics reveal that approximately 5 million Singaporeans use the Internet daily (about 90% of their total population), and about 75% of these users shop online.
Therefore, it is crucial to execute certain marketing strategies to improve traffic and sales to your eCommerce sites. And SEO is certainly one of the best approaches to do this.
Search Engine Optimization, or abbreviated as SEO, is one of the strategy used in digital marketing to drive more traffic to a website or online store.
Reports show that online users are more likely to click on the top 5 suggestions in their search results pages when researching a specific topic or purchasing a product or service. Thus, you must take advantage of this and improve your ranking on Google search so potential customers can visit your site and buy what you have to offer.
For example, fashion and beauty niches are the top eCommerce categories in Singapore and produce annual revenue of approximately 999 million dollars. In other words, people spend huge amounts of money buying cosmetics and makeup online. If you possess a beauty product online shop, you must use SEO to enhance your store’s visibility so people can buy your products, while making your brand more popular.
Ecommerce SEO Guide for Beginners
If you aren’t familiar with SEO, the initial amount of information can be overwhelming. Things are constantly changing, but the basic remains the same. Hence we put together an eCommerce SEO guide for beginners that will help you understand this field much better, get familiar with the basic principles, and discover what benefits can provide for your online shop.
We will also respond to the most frequently asked questions for a better understanding of this subject. Let’s start our journey of learning the basics of SEO.
What is SEO and how it works?
Search Engine Optimization (SEO) is the process through which your website is optimized to get organic, non-paid traffic from the search engine results page. Search engines like Google crawl your site to understand them and rank according to their relevance for users. There are two types of SEO:
On-page SEO is the practice of optimizing your website to rank higher in the search results. This type refers to the content you provide, the structure of your site, site speed, and also the HTML source code of your website pages.
For deciding your site ranking in the search results pages, the search engine takes into consideration numerous factors. These factors are frequently changing, but the main thing you should know that the focus is on the user experience and how relevant is your website for the specific users you target.
You must continuously monitor the search engine factors and keep the site up to date. The keywords you use, the content, but also the HTML source code, must follow the guidelines. You must perform keyword research to find out what your target audience is looking for and use those keywords in your website. The deeper it will be your research, the better will be the keywords you use; therefore, your ranking will be higher.
Also, the user experience must be smooth. Your website must have a clear structure so that users will easily find what they are searching for. The site speed is also essential; it has to load very fast.
An SEO agency can help you with all these, making sure that your SEO strategies are compliant with Google policies. If they are not compliant, you risk being penalized by the search engine and lose the rankings.
Off-page SEO refers to everything that doesn’t happen directly to your website. We can include here link-building and local SEO.
Link-building refers to all the other sites with authority, trustworthy that link back to your website. The search engine uses links to determine how valuable is the content your website provides. So, if your website is mentioned on a reliable site that links back to yours, for Google, this is an indicator that your site is valuable, and it will reward it with a better rank.
This requires great attention to what sites link back to yours, and an SEO agency can help you to find out the best websites for you, that have high authority, to improve your site rank.
Is SEO needed for online store?
SEO is vital for the success of an online store. Think for a moment about your target audience. They will reach you mostly by searching for your products in the search engine.
And a good SEO strategy will help your website be shown in the first position in the search engine results.
Studies show that 93% of the online experiences start with a search result, and you don’t want to miss this opportunity.
Moreover, you should know that statistics reveal the fact that the first page captures 71 % of the search traffic clicks.
Our professional SEO consultant can help your online store to be shown on the first page not to miss all these clicks. And the most important statistic is the conversion rate SEO can provide for your business.
When it is done correctly, SEO can drive a 14.6% conversion rate. That means that at 100 visits, you can have nearly 15 purchases, the most significant conversion rate you can obtain on any media!
SEO vs Social Media: Which is More Effective?
Social media has been perceived by many that it is the contemporary formula to promote your products and services online these days. For this reason, many businesses rely more on social media marketing. So, is it possible that social media generates better results than SEO?
The benefit of social media is that you are able to create an account for free in most of the social media platforms and only pay for advertisements that fit your expenses. Additionally, your content can become viral, which means that you will be able to reach millions of users worldwide from a well-executed video or post. It also gives you the liberty of designing informal content, such as photos, videos, or snippets.
However, all the views & likes produced by social media do not equal sales. Users may share your website with family and friends or liked your posts, but it doesn’t mean that people are actually buying your products.
For us, social media is a complementary to SEO or part of our off-page SEO to increase your store’s awareness in the digital marketplace (how popular you are on the Internet) and provide the social proof that your potential customers are looking for.
To us, SEO strategy is more cost effective way of having a sustainable business. Sure, social media and paid ads have their importance too, but SEO is a long term investment, with the best ROI.
With social media and paid ads, you will get results as long as you pay. They provide results more quickly, but once you have stopped paying, your ads will immediately disappear thus your brand visibility vanishes with it.
SEO, on the other hand, will provide for you results in the long run, not being forced to pay for clicks. It must be continuously appropriately done, but it has the best return on investment and the best conversion rate among these three media. The audience which cames from SEO is more qualitative, with a real interest in your products; therefore, they are more willing to buy your products.
Although SEO may require more time to produce traffic, it is created specifically for users that are interested in your products or services. In other words, properly executed SEO has a better chance of producing profit and loyal customers for you over time. Even more, SEO is less time consuming than social media when it is properly optimized. You do not have to upload content on a regular basis, as it occurs with social media.
Thus, SEO is more effective than social media, however, an adequate digital marketing strategy should employ both methods to unleash your business’s true potential.
5 key benefits of SEO for e-commerce sites
Google’s rankings depend solely on the quality of your content and if you are at the top of search engine results, if your website has a good ranking, you will not need to spend as much for paid ads, because your site will be shown to potential customers for longer periods of time (months or even years) after launching it.
If your competitors only use traditional marketing, your business will receive more exposure and recognition, which ultimately leads to company growth, accomplishing your goals, and increasing sales.
By following the search engine guidelines, you will enhance the user experience on your website, thus resulting in better sales conversion.
Being shown on top positions of the search engine, your website will gain even more brand awareness. When your online store becomes highly visible on Google, more buyers see your brand and may also recommend you to their other friends and family. This generates word-to-mouth advertising, which increase traffic to your store.
5 key SEO Mistakes to Avoid for eCommerce Sites
Studies show that approximately 70% of all Singaporeans purchase items through their phone; therefore, your content must be mobile-friendly.
You should employ different forms of content, such as videos, interviews, eBooks, to drive traffic to your store. Text formats seem boring to many users, especially young adults, and it may not yield positive results.
When you only focus on making sales, you are transforming your products into a commodity, rather than a necessity. Be an authority amongst other companies.
Statistics reveal that 50% of users only wait two seconds for a page to load. Therefore, your content must be fast enough to please online clientele.
Remember that rankings are user-oriented and having product reviews will help you rank higher in the positions since people are truthfully engaging with your brand.
In-House SEO vs SEO Agency: Which is Better?
There is no right or wrong when choosing your SEO team. Both have advantages and weaknesses. An in-house SEO team understands better your company’s goals, is more cost-effective and dedicated more time to your projects. However, delays are more frequent and resources may not be available to create a well-organized team.
On the other hand, an SEO agency has the latest know-how and knowledge on SEO, possesses up to date tools, the experience and expertise to manage your SEO strategy correctly. It is highly essential your website SEO strategy is performed by an expert to get the best results.
SEO is extremely important for online stores. You must pay it adequate importance and find right Singapore SEO expert that can improve your business results and help you build a strong brand. It is a long term investment that will reward all the efforts.
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