There are a few things to keep in mind when you’re doing keyword research:

1. Start with a seed list of keywords. The first step in any keyword research is to create a seed list of keywords. A good place to start is with a list of all the products or services you offer. For each product or service, make a list of potential keywords someone might use when searching for it online. You can expand on this list by adding related keywords that you think people might use when searching for it online.

2. Use keyword research tools to expand that list. As mentioned above, there are a number of different keyword research tools that you can use to generate keyword ideas. Once you have a list of potential keywords, you can use a variety of tools to expand that list by adding other related keywords.

3. Analyze the list of keywords. Once you have generated a list of related keywords, it’s time to start narrowing down your options. You’ll want to analyze them in order to pick the most relevant and popular keywords for your site. To do this, you’ll want to consider things like search volume, competition level, and relevance (how closely the keyword matches what you’re offering).

• Search volume: The most important thing to look for is the keyword’s search volume, which indicates the number of times people have used that particular keyword to carry out a search on the internet.
• Competition: In addition to search volume, you should also pay attention to the keyword’s competition, which indicates how difficult it would be to rank for that keyword. Generally speaking, you should aim for keywords with high search volumes and low levels of competition. Identifying and understanding your competition can be a major help in choosing the right keywords for your business.
• Popularity: Finally, use a tool like Google Trends to see how the popularity of a keyword has changed over time. This can be helpful in understanding whether a particular keyword is becoming more or less popular and whether there is seasonality to its popularity.

4. Focus on long-tail keywords. Long-tail keywords are longer, more specific phrases that people are more likely to use when they’re closer to making a purchase. They tend to have less competition and may be easier to rank for than shorter, more general keywords.

5. Try different variations of your keywords. Don’t just use the exact keyword phrase you’re targeting – try different variations to see what works best.

6. Think about your audience. When you’re doing keyword research, it’s important to consider your target audience. Who are you trying to reach with your website or business? What are they looking for? What keywords are they likely to use when searching for businesses like yours? Try to anticipate the questions that they might have and the terms that they might use to find the answers.