Keyword Research Guide: How To Do, Tools & Tips
What is keyword research?
Keyword research is the process of discovering and identifying the right words and phrases that your potential customers use to search for information online. Simply put, keyword research is the process of finding the right keywords that will help potential customers find your business online.
There are a number of different methods you can use to do keyword research, but whether you’re using tools like Google’s Keyword Planner or conducting manual searches, there are a few key things to keep in mind. In this post, we’ll give you an overview of keyword research, including some tips and mistakes to avoid to get you started.
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What is the goal of keyword research?
The goal of keyword research is to find keywords that are relevant to your business and that potential customers are likely to use when searching for your products or services. When you find the right keywords, you can use them in your website content, social media posts, and even paid advertising campaigns to help potential customers find your business.
Why is keyword research important?
Keyword research is important because it allows you to understand what people are actually searching for when they visit your website or blog. By understanding the keywords that people use to find your site, you can optimize your content and improve your SEO, making it more likely that people will find and visit your site.
Whether you’re a small business owner just getting started with SEO, or a seasoned pro, keyword research is an essential part of any effective SEO strategy.
How to do keyword research?
Keyword research tools:
There are a number of different methods that can be used to carry out keyword research, but the most common and effective method is to use one of the many available keyword research tools that allow you to enter a seed keyword and then generate a list of related keywords.
There are a number of different tools that you can use to discover keywords people are using to search for information on the internet. Each of these tools has its own strengths and weaknesses so it’s up to you to choose the right tool for your needs.
Free Tool: The Google Keyword Planner is a free tool that allows you to research keywords and get data on the average monthly search volume for those keywords. You can also see how much competition there is for each keyword and get ideas for other related keywords that you might want to target.
Paid Tools: Moz Keyword Explorer, SEMrush, Ahrefs, and Wordtracker: These are paid tools that allow you to enter a seed keyword and see a list of related keywords, as well as data on things like monthly search volume and competition level.
Some tips for using keyword research tools:
1. Use multiple tools to get a comprehensive view of the market
2. Compare data from different tools to get a more accurate picture
3. Use keyword research tools to generate ideas, not just data
4. Keep in mind that search volume data is estimates
5. Focus on keywords with high relevance and low competition
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Tips for doing keyword research:
There are a few things to keep in mind when you’re doing keyword research:
1. Start with a seed list of keywords. The first step in any keyword research is to create a seed list of keywords. A good place to start is with a list of all the products or services you offer. For each product or service, make a list of potential keywords someone might use when searching for it online. You can expand on this list by adding related keywords that you think people might use when searching for it online.
2. Use keyword research tools to expand that list. As mentioned above, there are a number of different keyword research tools that you can use to generate keyword ideas. Once you have a list of potential keywords, you can use a variety of tools to expand that list by adding other related keywords.
3. Analyze the list of keywords. Once you have generated a list of related keywords, it’s time to start narrowing down your options. You’ll want to analyze them in order to pick the most relevant and popular keywords for your site. To do this, you’ll want to consider things like search volume, competition level, and relevance (how closely the keyword matches what you’re offering).
- Search volume: The most important thing to look for is the keyword’s search volume, which indicates the number of times people have used that particular keyword to carry out a search on the internet.
- Competition: In addition to search volume, you should also pay attention to the keyword’s competition, which indicates how difficult it would be to rank for that keyword. Generally speaking, you should aim for keywords with high search volumes and low levels of competition. Identifying and understanding your competition can be a major help in choosing the right keywords for your business.
- Popularity: Finally, use a tool like Google Trends to see how the popularity of a keyword has changed over time. This can be helpful in understanding whether a particular keyword is becoming more or less popular and whether there is seasonality to its popularity.
4. Focus on long-tail keywords. Long-tail keywords are longer, more specific phrases that people are more likely to use when they’re closer to making a purchase. They tend to have less competition and may be easier to rank for than shorter, more general keywords.
5. Try different variations of your keywords. Don’t just use the exact keyword phrase you’re targeting – try different variations to see what works best.
6. Think about your audience. When you’re doing keyword research, it’s important to consider your target audience. Who are you trying to reach with your website or business? What are they looking for? What keywords are they likely to use when searching for businesses like yours? Try to anticipate the questions that they might have and the terms that they might use to find the answers.
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Common mistakes people make with keyword research:
There are a few common mistakes that people make when they’re doing keyword research:
1. Not doing any research. The most common mistake people make is not doing any keyword research at all. They just choose a few keywords that they think are relevant and start optimizing their site for those keywords. However, without understanding how people are actually searching for information, they’re likely to miss out on a lot of potential traffic.
2. Relying on guesswork. Another common mistake is to rely on guesswork when choosing keywords. People will often choose keywords that they think are popular or relevant, without actually checking to see if people are actually searching for those terms. This can lead to a lot of wasted time and effort, and it’s often better to just use a keyword research tool from the beginning.
3. Targeting too many keywords. It’s also a mistake to try to target too many keywords at once. When you’re first starting out, it’s important to focus on a few key phrases and work on optimizing your site for those phrases. Trying to optimize for too many keywords can be overwhelming and is likely to lead to poorer results.
4. Not revisiting your keyword research. Keywords can change over time, so it’s important to revisit your keyword research on a regular basis. The terms that people are searching for today may be different from the terms that they’ll be searching for a year from now. By keeping your keyword research up-to-date, you can make sure that your site is always optimized for the right keywords.
5. Ignoring negative keywords. Negative keywords are words or phrases that you don’t want to target with your ads or website content. For example, if you sell shoes, you might not want to show up in search results for “cheap shoes” or “free shipping.” Adding negative keywords to your campaigns can help you to avoid wasting money on clicks from people who are not likely to convert.
Final thoughts on keyword research
When used correctly, keyword research can be a powerful tool for any business owner or marketer. By taking the time to understand your audience and competition, and choosing the right keywords for your business, you can help potential customers find you online and improve your chances of ranking in search engines.
If you want to learn more about keyword research or how to carry out an effective SEO campaign, click here to contact us or leave us a message below for a callback.
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