SEO Services Singapore

SEO stands for search engine optimization and refers to all the processes of optimizing your website for achieving organic, not paid traffic. The search engine uses different robots to crawl and scan your site to decide its ranking in the SERP(search engine results pages). If a website complies with the search engine policy and best practices, it will be ranked well and showed to its targeted audience.

A good SEO strategy will assure that your website is shown in the first positions of the search results, and this means more relevant traffic and more sales for your business. SEO is crucial to any online business and essential for healthy growth.

In this digital era, the search engine serves millions of users per day, users who are looking for answers to their needs. They are potential customers that you don’t want to miss as a business. And for excellent visibility in the search engine, SEO is the key. A good SEO strategy will get you more than free targeted traffic. Let’s find out the main aspects of why SEO is crucial:

• You should know that the first five results on the search engine gain approx 67% of all the clicks. It is crucial that your business appears on the first page or even better on the top 5 links for not missing all that amount of potential buyers.
• For Google user experience is a priority, and if you follow its ethical practices, you will not only rank high in SERP, but you will improve your user’s experience, and this will lead to a better conversion rate.
• SEO will give you a competitive advantage. If your website is optimized, you will rank better than your competitors, and you will have more customers, therefore a more significant profit.

SEO still works and even becomes more and more critical for the success of a business in the digital era. Though it continually changes its algorithms and requires more attention and work, SEO keeps being relevant, and it pays off the effort.

SEO provides numerous benefits for a small business in Singapore. The main advantages of a good SEO strategy are:

• SEO will help your business to obtain high-quality traffic, unpaid. The traffic is free, and you don’t have to pay for it.
• SEO improves the conversion rate, leading to more sales. A good rank in the search engine will bring more relevant traffic to your business, meaning users that have a real interest in your business and are prone to convert.
• A good SEO strategy will lower your advertising costs. If you rank good in Google, you won’t have to pay as much for PPC campaigns. Also, your advertising costs on Google will be cheaper because you rank high.
• Your brand awareness and trust will increase if you do SEO. A high ranked site will inspire the user’s confidence, but it also appears in the search results of users who didn’t know about you, helping with brand awareness.
• A good SEO strategy will help you improve the user experience and increase the number of satisfied customers, which will bring you numerous benefits in the long run. They will talk about you with friends and family, bringing your business to new customers. They will also come back and buy from you due to the pleasant experience.

The time in which you will be able to see your business rank on Google’s first page depends on various factors, such as your competition, budget, your website age and metrics, level of keyword difficulty and so on.

SEO is a complex process, which needs constant work by SEO guru for excellent results. The period in which a website can rank on the first page of the search engine might be between several months and a year, depending on the factors we mentioned above.

For a better understanding, we should take a look at the statistics. You should know that 61% of consumers use the search engine for more information before making a purchase, and 75% rely on the recommendations made by their friends in social media. 

So the battle is close. Consumers nowadays use both platforms before making a purchase. Both marketing strategies are essential, and each one delivers excellent results if done properly and correctly. The search engine optimization will provide for you steady traffic and make sure that you are in the attention of your targeted audience. At the same time, through Social Media, it acts as a brand booster after your customer finds you in the search engine result page. 

You cannot pay Google to rank higher in organic search results. They have algorithms that crawl and scan your website, and depending on the site’s performance according to their algorithms; it will be ranked accordingly.

The PPC campaigns don’t affect your SEO directly, but they complement your SEO. When you run Google ADS, they will occupy the first or last positions on the first pages of the search engines.

On the other hand, a good SEO strategy will assure you of excellent visibility in the first pages. These two combined will provide more great visibility for your business, meaning that your website will be exposed more in the front of your targeted audience and will be nearly impossible to miss you.

SEO prices depend on various factors, such as your business goals, the number of search terms (keywords) you are targeting, the agency’s reputation, your SEO competition and so on. You can pay from SGD 1,000 dollars per month to 4 or 5 thousand dollars per month, depending on the service level.