Top 12 Technical SEO Issues & How To Fix Them
SEO is a complex and ever-changing field, but that doesn’t mean it’s impossible to master. By keeping an eye out for common technical SEO issues and taking steps to fix them, you can ensure that your website is optimized for search engines and ready to rank high in SERPs.
A technical SEO audit is an important part of any complete SEO strategy. It is a process of assessing the technical health of a website with the goal of identifying areas where the site needs improvement in order to rank better in search engines.
The audit will examine various aspects of the site’s architecture, including site structure, URL structure, redirects, sitemaps, and other technical elements. Some of the most common issues that are identified during technical SEO audits include poor website architecture/code structure, thin or duplicate content, broken links, missing or incorrect use of robots.txt, bad redirects, and many more. Here are the 12 most common technical SEO issues:
12 Common Technical SEO Issues
1. Not Having a Mobile-Friendly Site
To fix this issue, you’ll need to create a responsive design that automatically adjusts to fit any screen size. If you’re not sure how to do this, you can hire a web designer or use a responsive theme.
2. Poor Site Speed and Performance
There are a few different ways to improve your site’s speed, such as optimizing images, using a caching plugin, and minifying code. You can also use Google’s PageSpeed Insights tool to get specific recommendations on how to speed up your site.
3. Lack of HTTPS encryption
If your website doesn’t have an SSL certificate, you can purchase one from a trusted Certificate Authority. Once you have your certificate, you’ll need to install it on your web server and make sure that all of your pages are being served over HTTPS.
4. Not Optimizing Title Tags and Meta Descriptions
Both of these elements should include your target keyword, but you should also make sure that they’re readable and user-friendly. Stuffing them full of keywords will not only turn off users, but it will also get you penalized by Google.
5. Not Utilizing Header Tags Properly
Not only do header tags make your content easier to read, but they also give search engines an idea of its hierarchy and structure. Be sure to use them judiciously, though, as too many header tags can make your content look spammy.
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6. Not Optimizing Images
There are a few different ways to optimize images, such as reducing their file size, using descriptive filenames, and adding alt text. Images can be a major contributor to slow loading times. To avoid the issue of slow image loading time, you should always make sure your images are compressed before uploading them to the site.
You can use an image optimization plugin like WP Smush to automatically compress all of the images on your site. You can also use a CDN to serve your images from multiple locations around the world, which can help improve loading times for users in far-flung areas.
7. Site Isn’t Indexed Correctly
Flash and iFrames are two technologies that were once popular but are now outdated and no longer supported by most browsers. They’re also not indexable by search engines.
To fix this issue, you’ll need to make sure that your site is crawlable and that there are no duplicate pages being indexed. If you’re still using Flash or iFrames on your website, you need to remove them as soon as possible. You can also submit your sitemap to Google through Search Console to ensure that all of your pages are being indexed properly.
8. Not Using Schema Markup
Schema markup is a code that you can add to your website to help search engines understand your content better. It’s especially useful for businesses, as it can help your listings stand out in the SERPs with rich snippets.
Adding schema markup to your site is relatively simple, but you’ll need to know some basic code. If you’re not comfortable coding, you can also use a plugin like All in One Schema.org Rich Snippets to automatically add schema markup to your pages.
9. Failing to Configure Canonical URLs
Canonical URLs are used to tell search engines which version of a page to index. For example, if you have the same content published on both your main website and your blog, you would want to use canonical URLs to tell search engines which one is the original.
If you don’t configure canonical URLs properly, you could end up with duplicate content issues. Not only will this hurt your SEO, but it could also get you penalized by Google.
10. Broken Links
If you’ve recently changed your website’s URL structure, then it’s important to set up redirects from your old URLs to your new ones. This will help ensure that users can still find your content, and it will also prevent Google from penalizing you for having duplicate content.
To find broken links on your website, you can use a tool like Screaming Frog. Once you’ve found them, you can either delete the broken links or redirect them to another page. To set up a redirect, you’ll need to edit your site’s .htaccess file. If you’re not comfortable doing this, then you can also install a plugin like Redirection to handle the process for you.
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11. Duplicate Content Issues
Duplicate content is a common issue that can hurt your SEO. It can occur when the same content is published on multiple pages of your website or on other websites altogether.
To avoid duplicate content issues, be sure to publish unique content on each page of your website. If you must republish content from other sources, be sure to add your own spin to it or use canonical URLs.
12. No XML Sitemaps
If you don’t have an XML sitemap, Google and other search engines may have a harder time finding all of your content. You can generate a sitemap using a tool like XML-Sitemaps.com, and then submit it to Google via Search Console.
These are just some of the most common technical SEO issues that you might encounter. By fixing these issues, you can improve your SEO and help your website rank higher in search results.
Why is it so important to address technical SEO concerns?
Fixing technical SEO issues is essential if you want your website to perform well in search engine rankings. By taking the time to identify and fix any technical SEO issues on your site, you can improve your ranking, and get more traffic, and conversions.
Do you have any questions about technical SEO? We are happy to help you. Just give us a call or leave us a message below to request a callback.
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