Website Page Speed Optimization For SEO
We all know that page speed is important. A slow website can frustrate users and lead to higher bounce rates. But did you know that page speed is also a major ranking factor for SEO?
In today’s digital world, website speed is more important than ever. A slow website can negatively affect your business in a number of ways, including your search engine ranking. In this blog post, we’ll discuss why page speed matters for SEO and how you can improve it.
Table of Contents
What is Page Speed Optimization ?
In simple words ” Page Speed Optimization means improving the loading time of web pages“. It is a process of delivering as light pages as possible without compromising on the quality or the quantity of information it possesses for the users.
Difference between Page Speed and Site Speed
What is Page Speed?
Page speed is the amount of time it takes for a web page to load or how long a user would wait to consume an individual page.
What is Site Speed?
Site speed is the amount of time taken by the entire website to load. It is the average of pages on a website
What is a Good Page Speed ?
How do you know if your page has a good page speed or not? We’re never sure about the billions of tools we have on the internet to use. They may not be authentic or give the right information.
Google Lighthouse, a great tool by Google to help SEO experts easily check the performance and the speed of any of your pages. You can even use Google PageInsights which is a more common tool used by SEO experts
Page Speed: Why It Matters For SEO
When we talk about SEO, it simply means to increase your website’s visibility by ranking it on search engines. But it is no piece of cake, as there are a lot of small details that you need to take care of.
Search engines mainly rank those websites having good visibility, readability, informative, to-the-point, and relevance to the users’ query. If a user does not find the content of your website relevant, your site would be just skipped to any other relevant site.
So, to have your website rank, you have to let the search engine know that your website is as per the user’s demands. And for this page speed is an important factor.
It’s a matter of mere milliseconds to have the user skip your website if it takes longer than their patience level to wait. So having a good page speed is not an added element, it’s part of the main website working.
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Effect of Page Speed on Bounce Rate
Bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates that users are not finding what they are looking for on your site and are quickly leaving in search of better options.
So, page speed is indirectly proportional to bounce rate. If one increases the other decreases. Due to this reason, there is a high bounce rate if the speed of the page is slow.
When pages take too long to load, users become impatient and leave before they even have a chance to explore your content. In fact, research has shown that a 1-second delay in page loading can lead to a 7% reduction in conversions.
Therefore, it’s clear that improving your page speed is essential if you want to keep people engaged with your website.
The Effect of Page Speed on Conversion Rate
Conversion rate is the percentage of visitors who take the desired action on your website, such as signing up for a newsletter or buying a product. A high conversion rate indicates that users are finding what they are looking for on your site and are taking the desired action.
The faster the page speed the more the conversion rate. So, we can say that page speed and conversion rate a directly proportional to each other.
What does Google say About Page Speed ?
Google has stated multiple times that page speed is a ranking factor. In 2010, they included page speed in their ranking algorithm for the first time. Then in 2018, they announced that they would be using mobile page speed as a ranking factor for mobile searches.
And finally, in 2019 they announced that they would be rolling out a new Speed Update which would use page speed as a ranking factor for all searches.
So it’s clear that page speed matters for SEO. But why? Google has said that they want to provide its users with the best possible experience. A fast website will provide a better user experience than a slow website.
And if Google is favoriting websites with good user experiences, that means those websites are more likely to rank higher in the search results.
Here is a link to a video to help you know how page speed is an important SEO factor
Think about it this way, if you are a user who wishes to have any of its queries resolved and you click on a website that just would keep loading to appear. How would you feel? Probably frustrated.
A slower landing page website would likely frustrate the user and make them less likely to stay on the page or explore the website further. It may also create a negative perception of the website and company, as a slow-loading page can be seen as unprofessional or unreliable.
In today’s fast-paced digital world, a sluggish landing page can turn potential customers away and harm the website’s overall traffic and success. Additionally, a slow landing page may also indicate technical issues that could affect the functionality and usability of the rest of the website.
Overall, it is important for websites to prioritize speed and efficiency in order for users to have a positive experience.
10 Common Reasons Why You Have Poor Page Speed
- Heavy images
- Too many plugins
- Excessive code
- Poor Hosting
- Outdated software/plugins/themes
- Cache errors
- Third-party scripts
- Size of the page
- Web Design
- Congested Server
Page Speed Improvements: Improve your page speed using these solutions
When you work on your web pages to improve the page speed, it is quite evident that your website also gets better. As website speed is the average of different sample pages. Following is a list of factors that lead to slower pages and how to improve them. With the improvement in the page speed, you would be able to identify how to increase website speed.
- Heavy images – Optimize Images and multimedia files
Heavy images or multimedia files can negatively affect the speed of the page. This is because they take longer to load, which can slow down the entire website. Additionally, large images or multimedia files can take up a lot of storage space, leading to reduced page performance.
Images are often the largest files on a web page, so reducing their file size can have a big impact on your page speed.
The best way to avoid this situation is to optimize your images or files before uploading. You can do this by using an image compression tool like TinyPNG or Kraken.io. Make sure your images are compressed and the correct size.
2. Too many plugins – Remove Unwanted Plugins
When it comes to page speed, too many plugins can be a major culprit. This is because plugins add extra code to the website, which can slow down the page. Additionally, plugins can conflict with each other, which can also slow down the page.
Using unnecessary plugins and slowing the speed of your page is just something you would not wish. So, avoid using plugins that are of no use to you. You can also optimize your plugins for page speed.
Excessive code on the page can also slow down the page speed. This is because code takes up bandwidth and processing time, which can slow down the page.
4. Poor web hosting
Poor hosting can also cause a slow website which in turn could lead to slow page speed. This is because low performing web hosting providers often have limited bandwidth and storage space, which can affect the speed of the website. Always choose a good hosting provider for your website.
5. Outdated software/plugins/themes
Outdated software, themes, and plugins can also cause a slow website. This is because outdated software and plugins may not be optimized for page speed. Additionally, they may have security vulnerabilities that could be exploited by hackers. You can easily avoid this problem by just keeping software, themes, and plugins up-to-date.
6. Browser caching errors -Leverage Browser Caching
Browser caching errors are one of the major causes of the reduced page speed of a website. This is because browser caching errors can cause the website to slow down or not load properly. Additionally, browser caching errors can cause the website to not be indexed by search engines.
Browser caching allows web browsers to store files from a website locally on the user’s computer. This can speed up the loading of future page requests from that site, as the browser will not need to download the files again.
To enable browser caching for your website, you need to add a few lines of code to your website’s .htaccess file. This file is located in the root directory of your website.
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7. Third-party scripts – Avoid Publishers Blocking Scripts
Third-party scripts are elements on a website that are not hosted by the website owner. This includes things like social media widgets, advertising scripts, and analytics scripts.
These scripts can often slow down the loading of the page. This is because they can slow down the loading of the page, which can frustrate users and cause them to leave the page. Additionally, third-party scripts can conflict with each other, which can also slow down the loading of the page.
Minimizing and Optimization of these third-party scripts can help your page’s performance.
8. Size of the page – Minimize HTTP Requests
One of the best ways to improve page speed is to minimize HTTP requests. This can be done by reducing the number of files that are requested when the page loads.
One way to do this is to combine multiple files into one file. This can be done by using a compression tool like Gzip or Deflate. Additionally, you can use a tool like sprites to combine multiple images into one file.
The larger the size of the page, the more data needs to be loaded, which can slow down the loading of the page. Additionally, large pages can take up a lot of storage space, which can cause the website to run slowly.
9. Poor web design – Use a CDN
A poorly designed website often has excessive code, which can slow down the loading of the page. If you are aware that your website has a complex structure then having it properly designed is extremely important.
If you do not use a CDN (Content Delivery Network), your website will be slower due to the distance between the user and your server. Additionally, without a CDN, your website will be more vulnerable to attacks as well as DDoS (Distributed Denial of Service) attacks.
Using a CDN can help improve your page speed. A CDN is a network of servers that deliver content to users based on their geographic location. By using a CDN, you can ensure that users around the world receive content quickly and efficiently.
10. Congested server
A congested server often has limited bandwidth and storage space, which can affect the speed of the website. Additionally, a congested server can cause the website to crash or the page to not load properly as it is supposed to.
A good hosting provider with plenty of bandwidth and storage space can help you improve the speed of your website page. You can also optimize your website for better page speed.
Page speed is an important metric for SEO because it impacts the user experience. By taking these steps, you can improve your SEO ranking and ensure that users have a positive experience on your website.
It is important for both users and search engines. A fast website will provide a better user experience and is more likely to rank higher in the search results. By improving your website’s page speed, you’ll be able to provide a better experience for both users and search engines.
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