What You Need To Know About Google Algorithm Updates

According to an SEO guru, one of the affected sites from this update made them reduce 5.82% of the traffic to the website. This number is said to be much lower than other heavily affected websites. So what did they really do to minimize the impact?

They only post 4 new posts a month every Tuesday. However, they have 3 employees who are in charge of updating the content of old posts. This update is not just about fixing words or adding new images. They need to update new pieces of content. And eliminate unnecessary information or even rewrite new posts.

Their ultimate goal is to optimize content for readers similar to Wikipedia. The results at the end of each month, the team optimized about 90 old posts. They also said that in addition to them, there are about 641 other websites that are optimizing old posts. As a result, there are about 187/641 sites that they researched with more than a 10% increase in traffic.

Effective website optimization method through this update

It can be said that there is no detailed guide for optimizing website content. The important thing that you need to do is to bring the content to serve the right and the needs of readers in the best way on your website. Make sure your writing is always better than other competitors.

The note to remember when optimizing website content:

• If the article content is no longer appropriate, do not hesitate to delete it

• Redirect 301 to a newer article with content related to the title and answer the author’s questions.

• Check if the link is broken or not? Broken links are bad for SEO and they create a bad experience for viewers. So yes, you should fix broken links.

• Your content is multinational, linguistic, or automatically translated into other languages. Check out videos and pictures to make sure the content is appropriate for audiences from other countries.

• Check the ranking for the 5 main keywords that the article is ranked. Then check the posts that rank higher on these keywords. Let’s see if they write better on this topic? From there, you can optimize the content for your article.

• Use understandable language for readers

• Update the content of the article is topical (in a specific period of time).

• What questions are your content helping users answer? Check out Quora or other Q&A pages, and see how they solve similar questions. Since then, the content is optimized for the article.

• Check your website for keyword cannibalization or duplicate content issues? If so, unify them and redirect them back to a single page.

Update the short content on your website

The ranking of thin content is greatly affected by this new update. Ask yourself “Do I really need to keep this page?” If the content is irrelevant or unnecessary, then remove them. If the page is necessary, optimize it by increasing word count.