What You Need To Know About Google Algorithm Updates
While the Covid-19 pandemic is raging outside, Google is bringing us unexpected changes in algorithms. Is this good news? I will work with you to analyze all aspects of this May update, hoping to bring a lot of useful experiences and help you get the most flexible SEO strategies.
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Google confirmation of latest update in May 2020
Google has announced it will release a Core Update on May 5, 2020. This is the second official update in 2020, the first update was announced in January 2020.
This information is posted on Twitter account @searchliaison, this is the official Tweets from Google that share insights on how Google works. That’s why I think that this information is extremely accurate, and obviously you also saw significant changes in the site’s ranking after the update was released, right?
So how does this affect website traffic?
To observe the impact of Traffic Website, the best suggestion for you is using Google Analytics or any ranking testing tool to track this change.
In the absence of any tracking tools, you should link Google Analytics to the Website. If your traffic increases, this proves that your website meets these newly updated criteria. If not, the following article may completely help you improve.
First, let’s take a look at the industries that will be most affected.
Which industries were affected by this update?
According to SEMRush Data, tourism, real estate, health, pet & animals and people & society have significant changes in rankings. Some other industries, especially the News have less change.
There have been some major changes to SEO Local but it happened before changes from this algorithm. If you think that your domain name in the high ranking position will not be affected, it is completely wrong.
The following is a list of well-known websites that have suffered a sharp drop in rankings due to this update (data collected based on Ubersuggest):
So how to limit the effects of Google's algorithm update?
According to an SEO guru, one of the affected sites from this update made them reduce 5.82% of the traffic to the website. This number is said to be much lower than other heavily affected websites. So what did they really do to minimize the impact?
They only post 4 new posts a month every Tuesday. However, they have 3 employees who are in charge of updating the content of old posts. This update is not just about fixing words or adding new images. They need to update new pieces of content. And eliminate unnecessary information or even rewrite new posts.
Their ultimate goal is to optimize content for readers similar to Wikipedia. The results at the end of each month, the team optimized about 90 old posts. They also said that in addition to them, there are about 641 other websites that are optimizing old posts. As a result, there are about 187/641 sites that they researched with more than a 10% increase in traffic.
Effective website optimization method through this update
It can be said that there is no detailed guide for optimizing website content. The important thing that you need to do is to bring the content to serve the right and the needs of readers in the best way on your website. Make sure your writing is always better than other competitors.
The note to remember when optimizing website content:
• If the article content is no longer appropriate, do not hesitate to delete it
• Redirect 301 to a newer article with content related to the title and answer the author’s questions.
• Check if the link is broken or not? Broken links are bad for SEO and they create a bad experience for viewers. So yes, you should fix broken links.
• Your content is multinational, linguistic, or automatically translated into other languages. Check out videos and pictures to make sure the content is appropriate for audiences from other countries.
• Check the ranking for the 5 main keywords that the article is ranked. Then check the posts that rank higher on these keywords. Let’s see if they write better on this topic? From there, you can optimize the content for your article.
• Use understandable language for readers
• Update the content of the article is topical (in a specific period of time).
• What questions are your content helping users answer? Check out Quora or other Q&A pages, and see how they solve similar questions. Since then, the content is optimized for the article.
• Check your website for keyword cannibalization or duplicate content issues? If so, unify them and redirect them back to a single page.
Update the short content on your website
The ranking of thin content is greatly affected by this new update. Ask yourself “Do I really need to keep this page?” If the content is irrelevant or unnecessary, then remove them. If the page is necessary, optimize it by increasing word count.
SEO Website Optimization
Factors like on-page SEO and off-page SEO still play an important role in determining the ranking of a website. If there are broken or harmful backlinks, don’t be afraid to remove them. Do an in-depth site audit to identify and fix the technical SEO issues.
Your ultimate goal is to optimize the user experience. Make sure the web page is optimal speed, loads on a mobile-compatible interface, and has a responsive web design.
Do You Want Your Site To Rank on Google 1st Page?
Google’s on a mission to provide its users with the best answers. That’s why their algorithm constantly changes to push webmasters to create better sites, experiences, and content. These updates are more than simply messing with SEOs.
Note that the search engines read your text to check its relevance.
Content is king. Average web page content length does affects the page rankings. It is no suprise that the findings from the serpIQ after analyzing the top 10 search results for over 20,000 keywords noticed a pattern that the average word count of 1st-page websites are more than 2,000 words.
Here are 3 factors to consider when creating content for your website:
i) Use the right keywords
ii) Create informative and engaging articles
iii) Ensure the content is easy to read
Google has released five major updates to the algorithm, named (in chronological order) Panda, Penguin, Hummingbird, Pigeon, and Fred.
The search engine for Google gets more traffic than any other Web site. … In Google’s Search Engine Results Page ( SERP), higher-ranked pages appear further up, meaning the best links to your search query are the first Google lists theoretically.
The above article is important information about the latest changes in the Google algorithm in May 2020. User behaviour and the Google algorithm are constantly changing. Therefore, businesses must regularly update and have an appropriate website optimization plan to preserve inherent high rankings.
To do this, you need the support of a team of skilled SEO consultants and professional SEO services in Singapore.
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