Understanding the Impact of Backlinks and Brand Signals on SEO For years, backlinks have been the cornerstone of any strong SEO strategy. But as Google and other search engines evolve, especially with the rise of AI and machine learning, brand signals have started to gain ground. In 2025, are backlinks still king, or is brand […]
What Is Negative SEO? How to Spot and Stop SEO Sabotage Early Negative SEO is no longer just a theoretical threat — it’s a real, evolving challenge that can cripple a website’s organic visibility overnight. Unlike traditional SEO, which is about improving rankings through strategic optimisation, negative SEO aims to tear down a competitor’s presence […]
Why Backlink Outreach Still Dominates SEO in 2025 Backlink outreach in 2025 is more strategic than ever. While search algorithms evolve and AI-generated content floods the web, backlinks remain a top-ranking factor. With 55% of all web pages having zero backlinks, there’s ample opportunity for SEO professionals who act with precision. Outreach builds authority by […]
How to Prevent SEO Ranking Drops During a Website Migration Website migration can be a pivotal moment for any business. Whether you’re changing domains, redesigning your site, or moving to a new CMS, every adjustment can impact your SEO rankings. Without a clear plan, migrations can result in traffic losses of up to 70% due […]
Mastering Local SEO Begins with One Thing – Customer Feedback If you run a local business and want to dominate your area’s search results, customer reviews are one of the most powerful tools at your disposal. They’re not just digital word-of-mouth, they’re a direct ranking factor in Google’s local search algorithm. Research shows that over […]
Hit by a Google Penalty? Here’s What You Need to Know If your website has suddenly dropped off Google’s radar, it’s likely you’ve been hit with an SEO penalty. Whether it’s a manual action or the result of an algorithm update, the consequences can be brutal: your rankings plummet, traffic dries up, and leads vanish […]
How to Outrank Competitors by Analysing Their Backlink Strategies If you’re serious about improving your website’s Google rankings, one of the most effective strategies you can use is reverse engineering your competitors’ backlinks. Backlinks remain one of the strongest ranking signals in Google’s algorithm, with quality links from reputable domains directly influencing a site’s domain […]
What Is Duplicate Content and Why It’s a Major SEO Risk Duplicate content is one of the most overlooked technical issues in SEO, but it can quietly sabotage your site’s visibility, authority, and organic growth. In simple terms, it refers to identical or substantially similar content appearing on more than one URL either across your […]
What Are Core Web Vitals? Key Metrics That Influence SEO Rankings Core Web Vitals (CWV) are a set of essential performance metrics used by Google to evaluate a webpage’s user experience. These metrics influence both SEO rankings and visitor engagement, making them crucial for any website aiming for top search visibility. Google introduced Core Web […]
How to Structure Your Blog for Higher Rankings & Better Engagement A well-structured blog is more than just organised content, it’s the backbone of your SEO success. Search engines prioritise websites with clear navigation, logical content flow, and user-friendly formatting. If your blog is difficult to read or navigate, you’re not just frustrating visitors, you’re […]
